James Turner, Founder & CEO at 5th Line, shares when it’s best for companies to hire a debt advisor. He explains that businesses with in-house expertise or efficient capital markets teams may not need external help, but those lacking time, resources, or specialized knowledge can greatly benefit from professional support. James outlines 5th Line’s flexible services, ranging from lender introductions to comprehensive, managed processes covering strategy, negotiation, and relationship management. He stresses the importance of clarifying your capital needs and ensuring the advisor provides true value, whether you’re raising debt, equity, or addressing other financial goals. This video is essential for founders, finance leaders, and anyone exploring smarter ways to secure capital, avoid costly mistakes, and position their company for sustainable growth.